I try not to talk about work on the blog for a number of reasons, one being that I work in Marketing for a Fortune 100 company. There are times when my personal beliefs might clash with my corporate responsibilities.
However, with that said, here is a fascinating story about the power of public relations firms.
As someone who has used PR as a tactic, the article is pretty damn close to the truth. This paragraphy in particular struck me, and I thought the author’s conclusions about PR and the blogosphere are right on. I’ll leave you with the quote:
I didn’t realize, till there was an alternative, just how artificial most of the writing in the mainstream media was. I’m not saying I used to believe what I read in Time and Newsweek. Since high school, at least, I’ve thought of magazines like that more as guides to what ordinary people were being told to think than as sources of information. But I didn’t realize till the last few years that writing for publication didn’t have to mean writing that way. I didn’t realize you could write as candidly and informally as you would if you were writing to a friend.